Follow My Signal

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I am a self-confessed lover of driving. I have loved it for as long as I can remember. I drove a van at 12 years old, and learned to drive a stick-shift at 16 years old on a frozen river. I love driving so much I acquired my commercial license and drove a big rig cross-country for several years.

I didn’t get my driver’s license until I was 19, but that didn’t stop me (it really should have though). I don’t condone breaking the law in this way, but I think the era in which I grew up viewed this as more of a technicality than a law breaking action. Regardless, I was mobile and I learned many valuable lessons by going about it in this way.

Perhaps my hyper-vigilant attention to the do’s and dont’s while I was an unlicensed driver was the catalyst for my beliefs on driving…and maybe not. But, I do know that most of the issues I have witnessed on the roadways is due to many (most really) drivers not following what they have learned.

Signals are NOT optional equipment

I know that I cannot possibly be the only person out on the roadways that finds it maddening when other drivers don’t use their signals! These are not decoration people!!! I, or any other driver is not trying to get in your business. Or trying to be nosy. Our actions behind the wheel will be influenced by the declared intentions (by using signals) of the drivers around us. This allows many vehicles to travel WITHOUT crashing into one another. With that being said, why do so many not signal their intentions when driving?

How does this relate to marketing?

The words within the messages your business uses to communicate signal your intentions…or do they? Are your words giving them a clear message of what you are, what you offer, and how you support or stand by your product or service? Do they know that you practice your business with integrity or do they get a strong feeling of deception? In other words, what do your marketing practices Signal to your audience? And what, if anything, have you learned about your practices along the way?

Signaling your Intentions

If the results of your efforts are not what you want or expected them to be, this is a sign that your ‘signals’ are either in contrast to your message or are non-existent in your marketing content. It may be time you revisit your strategy.

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