Specializing in helping Culinary businesses and solo’s achieve their marketing goals.
I Can Add the Spice Back into your Marketing
The food industry is fast-paced and at times grueling…believe me I know personally how stretched you can begin to feel. With industry changes, new products, and competition moving at an epic pace outside your businesses doors- marketing is your life-line.
You Do You…I’ll Do The Content
Odds are you got into this industry because you love food, working with people, and those never-a-dull-moment work-days. But somewhere in there the basics of building the business and increasing its visibility became the cookie monster of all your time- am I right?
As a business, your marketing content needs focus and direction. It also needs time, which is exactly where I can help. To develop the plan, create the push, and most importantly write the content, I will research and compile some basic information on your business:
- Who is your audience: current and desired?
- What is your story? What sets your business, service, or product apart from others?
- What is currently working or not working with your message(s)?
- What is your voice/tone as a business? Casual, formal, young, mature, etc.
- What do you want to accomplish, i.e.; awareness, increase audience, trust, promote new product or service.
- How are your messages delivered; emails, blogs, website, direct-mail…?
Let me help you spend your time where it matters…doing what you love.
Fast, Slow, or On-The-go
Marketing content can be delivered in a multitude of ways. Many of which are fast and immediate. Which is great, but sometimes certain projects really call for that ‘tangible feel’ of material that one can hold in their hands.
It’s important to keep an open mind when thinking about your marketing projects. What you are aiming for will most certainly inform how it is sent. Snail-mail, email, blogs, posts on social-media platforms are all good options…it really depends on the project, purpose, and your audience.
About The Writer
Lisa Mills is a freelance content strategist and copywriter specializing in the culinary world.
As a lifelong professional in the culinary industries she has performed every position in restaurants in nearly every style. She owned and operated a bakery specializing in custom wedding cakes and sugar-work. Provided all pastries and baked goods for a national coffee shop. Her favorite skills are air-brushing and hand-painting cakes.
As a born in the arts creative, she has crafted monthly newsletters, menu creation, personalized-rhythmic poetry, song lyrics, and phrases for print.
She earned her Associates in Business and Bachelors in Communication. She is a Member of the Professional Writers Alliance (PWA), American Writers & Artists Institute (AWAI), and trained with Nick Usborne in his Digital Copy-Writing Apprenticeship Program.
Lisa currently lives in East Tennessee and is working on her first novel.
When she’s not writing (which isn’t often), she loves to cook, bake, and travel…the Caribbean is calling!